Writing · 10 articles
Articles
Long-form writing on product marketing, data, and hardware.
Building Product Marketing From Scratch at Trezor
How I built the product marketing function at Trezor as the first PMM. Frameworks help. Earning trust matters more.
What Is Analytics as Code?
Use software engineering best practices for agile, efficient, and scalable analytics processes with analytics as code.
ABC of Product Marketing: Positioning, Messaging, and Copy Explained
Understand the roles of positioning, messaging, and copy and how they connect to create clear and impactful product marketing.
Headless BI: Metric Standardization in Action
Read how various data tools can access a headless BI platform, consume the same metrics, and achieve consistent results.
Analytics as Code: Managing Analytics Solutions Like Any Other Software
It's time to turn our analytics into an easy-to-manage, reusable piece of code while leveraging software development best practices.
Danger Zone: Inconsistent Metrics at Work
If we can't trust our metrics, we can't trust our data. Metric standardization ensures we avoid the danger zone of inconsistent metrics.
Headless BI x Data Lakehouse
Replace cumbersome data pipelines and decouple analytics from the presentation layer to provide consistent metrics to all data consumers.
DashboardView: Advanced Embedded Analytics
How the DashboardView React component enables embedded analytics with easy setup, good performance, and full interactivity.
Build a Headless BI Stack on Top of PostgreSQL
Integrating PostgreSQL, one of the most popular open-source databases, with GoodData allows you to build powerful headless BI applications.
Embedded Analytics: GD.UI with a Product Marketer
GoodData.UI makes for a seamless and flexible embedded analytics experience. Even in the hands of a product marketer.